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Flex is a small independent UK publications, brand and communications agency, focused on producing great work for our clients with the best service.


Before launching as flex in 2011 we were Words Publishing for 18 years, providing the same excellent service to some very big names. Now we’ve added new talent and brand experience to the team and come of age with a flexible partnership business. This means we can work with an extended family of great writers, designers, technicians and digital content experts to ensure our clients keep getting what they need.


Our UK team works from three inspiring locations: Hay-on-Wye (the famous town of books), Hebden Bridge (between Manchester and Leeds) and in the Spike Island Artspace, Bristol. 


Peter Roberts

Director and client lead

I've worked in marketing and communications for

40 years and have enjoyed being both client-side and agency-side. I'm the co-founder of flex and sole director, but I'm also a strategist, researcher, planner, project manager and writer on client assignments. 

Peter Roberts, flex director and client lead
Annabel Reddick
Annabel Reddick, editor and storyteller

Editor and storyteller

I’ve been part of the core team at flex  - as a writer and editor - since day one, and for over 15 years before that with Treby’s publishing company in Bristol. I learned my trade on busy daily and weekly newspapers and was a copywriter for BBC Worldwide.

Treby Swingler

Storyteller and journalist

At flex I'm an editor and writer serving global clients from our creative spaces in Hay, Bristol and Yorkshire. A journalist all my life, I began in BBC

radio then magazines, press, a stint as a

newspaper features editor and then ran my own corporate publishing business before co-founding flex.

Hugh Wilson

Research and feature writer

I've been a professional freelance journalist and copywriter for over 25 years, and met flex in 2017, since when I have supported the team in some exciting international client work. In addition to online blogging and business magazine features, I have written for most quality broadsheets and broadcast media.

Amie Joachim
Hazel Davis



Graphic Designer

I am a freelance graphic designer specialising in editorial design, and have worked with Treby and Annabel for many years, first with Words Publishing and more recently with flex on a number of print and digital projects.


Research and feature writer

As a freelance journalist I have been researching and writing business features for many years. I met the flex team in 2021 and contribute to flex client publications as well as mainstream press including the Guardian, Telegraph, Financial Times, Independent and Times. 


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Business people getting ready to contact flex storytellers

Tel: +44 (0)117 369 3539

Flex Partners Ltd

Spike Island Artspace

133 Cumberland Road
Bristol BS1 6UX
United Kingdom

Contact: Annabel Reddick

Tel: +44 (0)117 369 3539 

Flex Partners Ltd

Salters Cottages

Lion Street

Hay-on-Wye  HR3 5AB

United Kingdom

Contact: Peter Roberts

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