What's in a name?
It has been said that the best brand names don't need advertising - they are advertising. Your brand name is the vital link between what you are and how you might play out in your marketplace. Following our recent post on branding and beer, we present a brief flex guide to the art and science of choosing brand names. “A good name is better than precious ointment” – Ecclesiastes 7.1 The right name is a brand's most important asset. A successful name will reflect your desired
Staff magazines - are you going digital?
Magazines and messages are now delivered seamlessly to desktops, laptops, tablets and smartphones. In our increasingly digital and connected world, what does this mean for your staff communications? Digital publishing has come a long way since the digitisation of the Declaration of Independence by Project Gutenberg in 1971. The 2000s saw the mass expansion of eBooks and online magazines and newspapers, but already PDF versions of print are being left behind with the advent of
Storytelling sells
When was the last time you chose to do business with someone you felt no connection with? Telling your own story can be a powerful way of engaging new clients and customers. I was introduced to a man at a networking event who didn’t want to be there. He said he had nothing to say, nothing to show for his life, no interest in anything. Reluctantly he gave me his business card. A week later I met his colleague at the same event and discovered that the reluctant networker is far
The eye of the beer holder
A visit to the Tynedale Beer and Cider Festival last month got us thinking about the myriad marvellous names that have emerged alongside the growth in the number of small UK breweries and the boom in craft brewing. Anyone for a Whapweasel? When the Campaign for Real Ale (CAMRA) launched in 1971, there were 200 or so breweries in the UK. According to statistics for 2015 there are now over 1,700, ranging from microbreweries attached to pubs, to giant brewing factories.* It’s sm
