Getting the message
Post-Covid, employee engagement and the employee experience are once again hot topics for businesses. Internal communications are a key part of this - and getting it right ranks highly for today's workforce. My friend and colleague, Treby Swingler, once told me about a company she almost worked with. “They wanted to rebrand,” she said, “and their answer was to spend many thousands of pounds asking different design agencies, one after the other, to come up with a new logo to ‘
The flex approach to writing staff magazines
Powerful writing only needs to be read once. It’s about simplicity, directness and understanding your audience. We have written for sales assistants, dentists, prison officers, accountants, head teachers, builders, chefs, hotel staff, cement makers and bank employees and our benchmark is always the same – do they get it first time round? Researching and understanding client culture and aspiration is the first thing we do. Creating a language that builds, illustrates or reinfo
