Getting the message
Employee engagement and the employee experience are currently hot topics for businesses. Internal communications are a key part of this - and getting it right ranks highly for today's workforce. My friend and colleague, Treby Swingler, once told me about a company she almost worked with. “They wanted to rebrand,” she said, “and their answer was to spend many thousands of pounds asking different design agencies, one after the other, to come up with a new logo to ‘jig-jog’ them
Truth
I believe artists use the truth but they bend it to tell a story that is possibly a lie until it becomes a truth in the audience’s mind. People find their truth in stories. Alan Moore said – “Artists use lies to tell the truth. Yes, I created a lie. But because you believed it, you found something true about yourself.” In V for Vendetta he created a world that mirrored our own, only much more extreme. London is under a curfew, certain books and pieces of music are prohibited
The flex approach to writing staff magazines
Powerful writing only needs to be read once. It’s about simplicity, directness and understanding your audience. We have written for sales assistants, dentists, prison officers, accountants, head teachers, builders, chefs, hotel staff and bank employees and our benchmark is always the same – do they get it first time round? Researching and understanding client culture and aspiration is the first thing we do. Creating a language that builds, illustrates or reinforces their visi
