Expert communications for business

In the first in a series of blog posts about the individuals who make up the core flex team, what they're working on, and life outside of the office, we hear from Nichola, flex's business development coordinator. Today, I’m working in the flex office in Hebden Bridge. The weather here is humid, but cloudy – not an unusual day for Hebden! I’m working on sourcing new business leads via telephone and email contact. After researching suitable businesses that would benefit from th

It has been said that the best brand names don't need advertising - they are advertising. Your brand name is the vital link between what you are and how you might play out in your marketplace. Following our recent post on branding and beer, we present a brief flex guide to the art and science of choosing brand names. “A good name is better than precious ointment” – Ecclesiastes 7.1 The right name is a brand's most important asset. A successful name will reflect your desired

Headlines may feel like decorative afterthoughts, but they make the difference between someone reading your communications or consigning them to the bin. Newspapers have known this for ever: headlines sell. Imagine a page full of text. It has several stories but no headlines; they are clumped together as disparate paragraphs. How do I decide which to read first? Which is the most important? Can I even be bothered to read any? While a good headline is worth its weight in gold,

If you have a business, you have a brand – and in its early, sprightly days your brand only needs muscle, vigour and difference to make you irresistible to customers, so you can both enjoy the ‘getting to know you’ stuff. These are fun times and they’re gratifying, but the best brand relationships are like the strongest marriage – you both know it’s rock solid and everyone around you recognises an enduring relationship, because the picture you present to the world is one of c