What's in a name?
It has been said that the best brand names don't need advertising - they are advertising. Your brand name is the vital link between what...
Unforgettable, that's what you are
Turning your company into a bestseller isn’t as hard as you think, but it’s a noisy world out there and ever cleverer ways of creating a...
Heads you win - the flex guide to effective headline writing
Headlines may feel like decorative afterthoughts, but they make the difference between someone reading your communications or consigning...
Ready, steady, foreverly - chemistry, courtship and communication
If you have a business, you have a brand – and in its early, sprightly days your brand only needs muscle, vigour and difference to make...
