Getting the message
Post-Covid, employee engagement and the employee experience are once again hot topics for businesses. Internal communications are a key part of this - and getting it right ranks highly for today's workforce. My friend and colleague, Treby Swingler, once told me about a company she almost worked with. “They wanted to rebrand,” she said, “and their answer was to spend many thousands of pounds asking different design agencies, one after the other, to come up with a new logo to ‘
What's in a name?
It has been said that the best brand names don't need advertising - they are advertising. Your brand name is the vital link between what you are and how you might play out in your marketplace. Here, we present a brief flex guide to the art and science of choosing brand names. “A good name is better than precious ointment” – Ecclesiastes 7.1 The right name is a brand's most important asset. A successful name will reflect your desired ambition; will find a unique, memorable an
Ready, steady, foreverly - chemistry, courtship and communication
If you have a business, you have a brand – and in its early, sprightly days your brand only needs muscle, vigour and difference to make you irresistible to customers, so you can both enjoy the ‘getting to know you’ stuff. These are fun times and they’re gratifying, but the best brand relationships are like the strongest marriage – you both know it’s rock solid and everyone around you recognises an enduring relationship, because the picture you present to the world is one of c
