Storytelling sells
When was the last time you chose to do business with someone you felt no connection with? Telling your own story can be a powerful way of engaging new clients and customers. I was introduced to a man at a networking event who didn’t want to be there. He said he had nothing to say, nothing to show for his life, no interest in anything. Reluctantly he gave me his business card. A week later I met his colleague at the same event and discovered that the reluctant networker is far
Unforgettable, that's what you are
Turning your company into a bestseller isn’t as hard as you think, but it’s a noisy world out there and ever cleverer ways of creating a dialogue can easily distract you from one simple fact – tell a good tale clearly and people will engage with you. As a basic guide, unforgettable content depends on three essential ingredients – interest – give your customers something they will find genuinely useful and something they’ll want to talk about; positivity – be upbeat, engage wi
