The flex approach to writing staff magazines
Powerful writing only needs to be read once. It’s about simplicity, directness and understanding your audience. We have written for sales assistants, dentists, prison officers, accountants, head teachers, builders, chefs, hotel staff and bank employees and our benchmark is always the same – do they get it first time round? Researching and understanding client culture and aspiration is the first thing we do. Creating a language that builds, illustrates or reinforces their visi
Staff magazines - are you going digital?
Magazines and messages are now delivered seamlessly to desktops, laptops, tablets and smartphones. In our increasingly digital and connected world, what does this mean for your staff communications? Digital publishing has come a long way since the digitisation of the Declaration of Independence by Project Gutenberg in 1971. The 2000s saw the mass expansion of eBooks and online magazines and newspapers, but already PDF versions of print are being left behind with the advent of
Heads you win - the flex guide to effective headline writing
Headlines may feel like decorative afterthoughts, but they make the difference between someone reading your communications or consigning them to the bin. Newspapers have known this for ever: headlines sell. Imagine a page full of text. It has several stories but no headlines; they are clumped together as disparate paragraphs. How do I decide which to read first? Which is the most important? Can I even be bothered to read any? While a good headline is worth its weight in gold,
