Expert communications for business

Turning your company into a bestseller isn’t as hard as you think, but it’s a noisy world out there and ever cleverer ways of creating a dialogue can easily distract you from one simple fact – tell a good tale clearly and people will engage with you. As a basic guide, unforgettable content depends on three essential ingredients – interest – give your customers something they will find genuinely useful and something they’ll want to talk about; positivity – be upbeat, engage wi

Powerful writing only needs to be read once. It’s about simplicity, directness and understanding your audience. We have written for sales assistants, dentists, prison officers, accountants, head teachers, builders, chefs, hotel staff, cement makers and bank employees and our benchmark is always the same – do they get it first time round? Researching and understanding client culture and aspiration is the first thing we do. Creating a language that builds, illustrates or reinfo

When was the last time you chose to do business with someone you felt no connection with? Telling your own story can be a powerful way of engaging new clients and customers. I was introduced to a man at a networking event who didn’t want to be there. He said he had nothing to say, nothing to show for his life, no interest in anything. Reluctantly he gave me his business card. A week later I met his colleague at the same event and discovered that the reluctant networker is far

The truth in dystopian fiction comes from hard facts combined with imagination and creativity - just like good business writing. Read our top five articles on the genre. From Thomas More’s Utopia and Jonathan Swift’s Gulliver’s Travels, through to Margaret Atwood’s The Handmaid’s Tale and Suzanne Collins’ The Hunger Games, via Aldous Huxley’s Brave New World, George Orwell’s Nineteen Eighty-Four, and countless other tales of worlds not so far away from our own, there are many