Science fiction, science fact
An extended blog discussing communication,connectivity, and where tech is taking us next. One particular strand of subject matter has recently crash-landed into my field of vision from several different directions. At the beginning of October, I posted a short blog piece for flex storytellers, musing on how companies communicate with their staff. This included something on the importance of considering the different workplace expectations of those who have grown up with mobil
Unforgettable, that's what you are
Turning your company into a bestseller isn’t as hard as you think, but it’s a noisy world out there and ever cleverer ways of creating a dialogue can easily distract you from one simple fact – tell a good tale clearly and people will engage with you. As a basic guide, unforgettable content depends on three essential ingredients – interest – give your customers something they will find genuinely useful and something they’ll want to talk about; positivity – be upbeat, engage wi
