What's worry got to do with it?
We worry a lot. About all sorts of things. ‘Did I lock the door?’ ‘Will so-and-so do well in their exams?’ ‘What will the doctor tell me?’ and ‘HOW WILL I EVER GET TO THE LEVEL OF CAKE MAKING THAT PEOPLE ACHIEVE ON BAKE-OFF?’ All sorts of worries – some big, some as small as questioning our own culinary skills. Often questions we don’t know the answer to, but one day will. That’s the truth in all this. One day we will have the answer – maybe in a few hours or maybe in a year,
Truth
I believe artists use the truth but they bend it to tell a story that is possibly a lie until it becomes a truth in the audience’s mind. People find their truth in stories. Alan Moore said – “Artists use lies to tell the truth. Yes, I created a lie. But because you believed it, you found something true about yourself.” In V for Vendetta he created a world that mirrored our own, only much more extreme. London is under a curfew, certain books and pieces of music are prohibited
Unforgettable, that's what you are
Turning your company into a bestseller isn’t as hard as you think, but it’s a noisy world out there and ever cleverer ways of creating a dialogue can easily distract you from one simple fact – tell a good tale clearly and people will engage with you. As a basic guide, unforgettable content depends on three essential ingredients – interest – give your customers something they will find genuinely useful and something they’ll want to talk about; positivity – be upbeat, engage wi
